Pictured: Rich Dair, speaker Host; Debbie Robinson, Cambridge/Guernsey County Visitors and Convention Bureau; Joe Waske, Byesville Rotary President-Elect.
For 30 years, the Cambridge/Guernsey County Visitors and Convention Bureau (VCB) has worked to bring tourists to Guernsey County years old. Debbie Robinson, one of the VCB staff, reported that the efforts of the VCB staff have a positive effect on local business revenues, jobs, and tax revenues for local and state governments.
A 2007 study produced by the Ohio Tourism Division reported that the VCB’s efforts generated $15 million in taxes collected from visitors; provided employment for 1,822 members of the community, and added $29.9 million to local payrolls.
The mission of the VCB is threefold: 1) to promote the Cambridge/Guernsey County area, 2) to educate community members about the value and importance of tourism to the area, and 3) to promote the development of tourism and tourism related businesses.
Typically, 80% of the visitors to Guernsey County are day trippers, staying for just the VCB is working to improve tourism in the county by more than 6% by marketing to families, empty nesters, and young transitionals. These age groups are a good match for the county because many of the area’s attractions are family oriented.
Currently the VCB uses various methods to market Guernsey C. these methods include publishing vacation guides, traditional advertising, attending trade and travel shows, direct mail, news releases, and brochure distribution.
The newest method is the VCBs award winning web site—visitguernseycounty.com.
Ms. Robinson finished her presentation by saying, “The biggest and best resources in the county are our people.”
A 2007 study produced by the Ohio Tourism Division reported that the VCB’s efforts generated $15 million in taxes collected from visitors; provided employment for 1,822 members of the community, and added $29.9 million to local payrolls.
The mission of the VCB is threefold: 1) to promote the Cambridge/Guernsey County area, 2) to educate community members about the value and importance of tourism to the area, and 3) to promote the development of tourism and tourism related businesses.
Typically, 80% of the visitors to Guernsey County are day trippers, staying for just the VCB is working to improve tourism in the county by more than 6% by marketing to families, empty nesters, and young transitionals. These age groups are a good match for the county because many of the area’s attractions are family oriented.
Currently the VCB uses various methods to market Guernsey C. these methods include publishing vacation guides, traditional advertising, attending trade and travel shows, direct mail, news releases, and brochure distribution.
The newest method is the VCBs award winning web site—visitguernseycounty.com.
Ms. Robinson finished her presentation by saying, “The biggest and best resources in the county are our people.”
The club’s next meeting will be 7:30 am, Tuesday, at the Stop Nine Senior Center at 60313 (GPS use 60299) Southgate Road, Byesville. Anyone interested in learning more about the Byesville Rotary can call Membership Chairs Marty Patchen, 740-685-3828, or Larry Miller, 740-439-2767.
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